Tuesday, January 9, 2007

COTY Wild Musk

Here’s a fascinating commercial from the 1980s featuring a precursor to today’s essential douchebag scent products like TAG and AXE Body Spray.

Wow. That “touch” moment just seared my eyeballs.

COTY Wild Musk. Yeech. It’s important for us to study the ‘Bag antecedents of the 1980s that helped set the template for the Grieco and Douchebag Modernity to reach maturation in 1990. Clearly this is a key product for the emerging ‘bag archetypes of the 1980s.

“Use it before you stalk.” Gotta love it. That must’ve narrowly beat out “Use it before you date-rape” in test marketing surveys.

# posted by douchebag1

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