Wednesday, October 22, 2008

French Axe is for Showers


Fordouche Baggins snaps this pic for us of an oh-so-aptly titled French Axe Bodyspray display in Paris.

At first you may not notice the genius. Look closer. Read the fine print (click on the image for closer examination).

Note the lovely synergy of language, semiotics, global product and snickering.

# posted by douchebag1

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