Thursday, October 29, 2009

Reader Mail: Contextualizing the Six Pound Watch


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DB1,

Being somewhat of a wristwatch historian, I’d like to point out that long before douchebags were wearing six pound watches, otherwise normal outdoorsmen like myself were relying on large timepieces to get us safely to the top of the mountain and the bottom of the ocean.

A great example of adjusting the business model to meet the needs of new customers (douchebags) with disposable income is seen with Casio. Whereas the G-Shock used to be targeted at the outdoorsman and hi-adventurer, it is now more and more seen on the wrists of orange-crush-skinned hip-hop wannabee douchebags.

I realize this is a business decision, but this does not mean I have to let it go without comment.

Respectfully yours,
John Douche Passos

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Fair enough, JDP, but once an object has become denatured as part of douchal echo, it cannot be reclaimed. You must let it go, just as we say goodbye to Grey Goose, even though it is an okay enough vodka based on the quality.

# posted by douchebag1

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